Messages matter. Where do you turn for impact messaging? Library leaders practice advocacy on a daily basis, sharing the ways in which libraries benefit the lives of those they serve. The American Library Association’s Office for Library Advocacy (OLA) offers valuable support and resources in a librarian’s quest to become an advocacy powerhouse. Listen in as Marci Merola, the Director of the OLA, shares valuable insights on how to get the most from your efforts to get the message out that libraries transform lives, libraries transform communities, librarians are passionate advocates for lifelong learning, and libraries are a smart investment.