Have you ever been in the position to market library events or services without ever having a course that taught you how? As libraries, we want to break through the noise of all the other messages that people see every day to share the word about all that we have to offer. Having a marketing mindset can create inroads to those we serve and ensure awareness about all we have to offer our communities.
On this show, I speak with Kathy Dempsey, author of the book The Accidental Library Marketer and former Chair of the Library Marketing and Communications Conference. She offers practical advice that will make you an astute marketer in no time.