Category : Marketing

Library Leadership Marketing

38. The Accidental Library Marketer with Kathy Dempsey

Kathy Dempsey

Have you ever been in the position to market library events or services without ever having a course that taught you how? As libraries, we want to break through the noise of all the other messages that people see every day to share the word about all that we have to offer. Having a marketing mindset can create inroads to those we serve and ensure awareness about all we have to offer our communities.

On this show, I speak with Kathy Dempsey, author of the book The Accidental Library Marketer and former Chair of the Library Marketing and Communications Conference. She offers practical advice that will make you an astute marketer in no time.

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Library Leadership Marketing Video

24. Video Strategies for Libraries with David Lee King

Leadership in libraries means getting the word out about what we do. On this show, we talk with David Lee King, Digital Services Director at Topeka & Shawnee County Public Library, about how videos can be a useful way to do that. He teaches us how making library videos can be easy with simple steps to create visual marketing.

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